Frequently asked questions

Stop guessing what to charge. Pricora turns scattered restaurant data into actionable pricing decisions. Pricora is a restaurant pricing and operations platform. It combines costs, venue context and available market data to provide practical price guidance.

One competitor's menu is not a pricing strategy. Pricora draws on available observations from multiple sources. Sources include: Glovo, Wolt, Deliveroo, Mercadona, Lidl, Tesco, Carrefour, Metro AG, Makro, Bidfood, Eurostat, INE, ONS, and verified restaurants across Europe, Africa and Asia.

Prices change. Your decisions should not depend on a forgotten spreadsheet. Market prices are updated continuously. National Dish Indices use real, current menu observations and publish the headline benchmark only after the quality and coverage gates are met.

See the value before you pay: Free plan: 2 analyses with no card or signup, plus a 3rd after registering. Plans start at €29/month. Check the pricing page for included features and separately purchased add-ons.

Yes. Restaurant pricing matters beyond capital cities: Yes. Pricora is focused on Europe and expands country and city coverage as sufficient data becomes available.

Start without entering payment details. The free plan works without a credit card. 2 full analyses with no signup, plus a 3rd after registering, to evaluate Pricora with no commitment.

Compare observed restaurant prices, not made-up numbers. Free public benchmarks of real restaurant menu prices for iconic dishes such as Paella Valenciana, Fish & Chips, Pizza Margherita, Schnitzel Wiener Art and Croque Monsieur. The headline benchmark is the median of eligible observed prices at independent venues in the dish’s home country. Classic-recipe ingredient cost is calculated separately and never mixed with the selling-price index.

AI should support your decisions, not replace your judgment. Yes. AI combines costs, location, cuisine type and available market data to provide useful pricing guidance and signals.

Yes. Watch your margins, not just your order volume. Yes. Pricora can use available pricing data from delivery platforms and helps you compare those prices with your own costs and margins.

Yes. Allergen information needs to be clear for staff and guests. Yes. Pricora includes the matrix of the 14 mandatory allergens under EU Regulation 1169/2011, automatically displayed on the digital QR menu.

Excel calculates what you enter. ChatGPT answers what you ask. But who keeps your costs, menu prices, QR menu and orders connected while you run the restaurant? That is Pricora's job: cut repetitive admin and gain clearer control of margins, with recipes, available market benchmarks and restaurant operations in one workflow. We do not claim perfect coverage in every city or zero manual checks. We give you a working system, not another disconnected document.

By email: hola@pricora.app.